1.)What are the The two complaints of web site users?
"i can't find what i am looking for" and "it takes too long." People want to find what they are looking for online, and in a timely, efficient manner.
2.) Links::
External Links: provide paths from your site to specific sites you have determined to be informative or relevant to your audience's goals. Also serve to supplement the content you are providing with additional or supportive information.
Internal Links: the most common links. These link within your site or navigation system. Unique because their positioning and presentation is responsible for orientating your audience and more.
Embedded (internal) Links: They direct your audience to relevant or supplementary info elsewhere within your site. They are much closer in function and appearance to external links than to navigation menus. They simply supply additional or related info relevant to specific portion of text they happen to be reading.
Download Links: Links that lead to any file that might not display within a Web browser window. They are used to provide information in formats more appropriate for particular content and support the need to go beyond what is possible with standard Web pages and images. Examples::PDFs, DOCs, AVIs, WAVs, and more
Action Links: Links that trigger events other than browsing. "submit" or "reset" buttons are common, as well as "go" or "search" next to input fields. They complete a transaction or activate dynamic content.
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